NetEnt Scoops Live Casino Deal with William Hill

Staff Writer Industry News, William Hill Casino, NetEnt 3,228

NetEnt has signed an agreement with the UK operator William Hill Plc to deliver a wide selection of its Live Casino offering.

As a leading digital entertainment company, NetEnt has been a true pioneer in driving the market ever since its inception in 1996.

With innovation at its core, NetEnt is always striving towards increasing its footprint in the market. Now, NetEnt proudly announced a new agreement with William Hill that will see its network tables offering delivered to this top-notch gaming venue. Roulette and Blackjack are among the games that will increase their UK footprint since William Hill is one of the biggest live casino operators in the world and offers extensive reach to players.

“I am very proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features it brings,” says Henrik Fagerlund, MD NetEnt Malta Ltd.

Integration Completed!

The technical integration has been completed and games are already live and available to William Hill customers.

NetEnt’s Live Casino games are all about the ultimate player experience.

The company collaborates with their customers to develop players’ favorite mobile live casino, based on their insight and focused on their needs and desires. By implementing players’ experience and passion into their products, NetEnt has created a truly unique experience, immersive like no other. Apart from the Chroma Key technology, professional dealers and a complete range of games on mobile, NetEnt Live offers great marketing tools for operators through tailored campaigns for both acquisition and retention.

William Hill will benefit greatly from this deal and meet the players’ ever-growing need for even more diversified portfolio and immersive experience.

“William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players,” says Barry Lennon, Head of Live Casino at William Hill.


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