Pragmatic Play William HIll

Pragmatic Play & William Hill Expand Live Dealer Content Distribution Deal

Staff Writer Industry News, William Hill Casino, Pragmatic Play 1,084

William Hill and Pragmatic Play have signed a deal that considerably expands their partnership in the UK market. Namely, the famous operator and game producer have already had a live casino content distribution deal, but they’ve recently decided to expand the deal to include additional games.

UK’s Finest

The two companies have been working together since 2017. Over six years of close collaboration has seen a steady influx of games from Pragmatic Play into William Hill’s casino lobby, but it seems the live casino section is growing even further.

According to the latest announcement, William Hill Casino in the UK will now be able to offer an updated collection of Pragmatic Play live casino games, which includes an array of roulette, blackjack, and baccarat games. Moreover, Pragmatic Play is slowly becoming a top-tier game producer for live game shows, matched only by Playtech and Evolution. Its most recent releases such as Sweet Bonanza CandyLand, Mega Wheel, and Vegas Ball Bonanza are also included in the new expansion deal.

Rapid Expansion

Pragmatic Play is quite busy these days. The game producer has been signing deals to expand its market reach with a number of companies. Most notable deals include contracts in the Netherlands, Sweden, and Switzerland, which help Pragmatic Play deliver its content throughout new EU markets.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said that the deal with William Hill expands their existing partnership with to a complete live casino portfolio across the UK. “From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences”, she said by adding that they cannot wait to deliver their games to customers at William Hill.

Global Head of Live Casino at 888 Holdings, Richard Atkinson praised Pragmatic Play’s content. Moreover, he said that it’s famous “throughout the industry for being forward-thinking and of the highest quality”. They’ve worked closely together for six years, and William Hill looks forward to the partnership elevation – as both companies continue to grow.

Stay tuned for more info about Pragmatic Play and William Hill. Check out our blog for other related news and updates!


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