Las Vegas, Nevada based company Scientific Games (SG) has recently announced that it had won an exclusive 10-year sports betting IDDAA contract in Turkey. Its joint venture called Şans Girişim will assume the position of the leader in Europe’s largest state-sponsored sports betting market, and one of the top three in sales in the world.
The lead partner in the venture is Sans Digital, an affiliate of Demirören Holding, one of Turkey’s biggest companies with significant business interests in energy, real estate and media.
Turkey will become the proud host of SG’s top class, all-in-one sports betting solution, and Turkish punters will benefit from a “competitive, successful large scale sportsbook”. Scientific Games has so far been supplying over 35 regulated markets worldwide and delivering responsible sports betting for years now.
The SG turnkey sports betting solution will be integrated across at least 5,300 retail points of sale in Turkey. Under the agreement, Scientific Games will cater to “the central system hardware and software, terminals, terminal software, maintenance, and risk management solution”.
Barry Cottle, Scientific Games CEO, commented that SG is delighted to “win this significant opportunity”, as he called the joint venture. “This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through a collaboration between Scientific Games’ Lottery and Digital groups.”
Demirören Group is a family-run firm who is the absolute master of its craft. The group specialises in energy, media and real estate, and as iGaming heavily depends on technology, the deal us a win-win situation.
Sinan Oktay, Board Member and representative of Sans Digital, stated, “After evaluating many of the leading companies in the global sports betting industry, we selected Scientific Games as our ideal partner.”
The decision was logically drawn based on SG’s “proven track record in both retail and interactive sports betting,” Oktay added. Both companies are evidently honoured to be part of this partnership.
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