Yggdrasil Forges New Content Deal with GVC

Staff Writer Industry News, Yggdrasil 3,054

With 2019 ICE Totally Gaming knocking on our door, all developers and operators are rushing to boost their offer both with new releases and partnership deals. One of the leading casino games developers, Yggdrasil has secured a major deal to provide its online slot content to three most popular GVC brands.

GVC Brands to Offer Innovative Yggdrasil Games

Yggdrasil has finalized a deal with GVC Holdings to offer its innovative slots portfolio to GVC’s extensive player base with through GVC’s biggest brands Ladbrokes, Coral and Gala.

The users of all three brands will have access to the full portfolio of Yggdrasil’s high-performing casino slots among which are the latest releases Trolls Bridge, Baron Samedi, Hanzo’s Dojo as well as the amazing Vikings trilogy. In addition to that, all three brands will be able to use BOOST proprietary range of in-game promotional tools that allow them to instantly run promotions from within the game client.

Fredrik Elmqvist, CEO, Yggdrasil, said: “This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”

The three brands make GVC one of the world’s largest online-led companies since Ladbrokes and Coral are the UK’s leading betting and gaming brands while Gala is a leader in the UK bingo market.

Liron Snir, Chief Product Officer, GVC Holdings, said: “We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”

Recent Ventures

As a provider of superior online gaming, Yggdrasil successfully holds the place at the very top as the industry’s most respected and acclaimed supplier. Yggdrasil has launched two table blackjack games, brand new Lucky Blackjack and the upgraded version of Sonya Blackjack.

Marcus Honney, head of table games at Yggdrasil, commented regarding the two developments: “The release of Lucky Blackjack and the new Sonya Blackjack features is really exciting for us, as it marks the evolution of our interactive table game offering.

“With multiplayer options, and an added layer of player engagement in the form of side bets, [these] are some of the most engaging, immersive table titles on the market today.”


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