LeoVegas currently manages over a dozen od casino brands in the UK. The company does that in the name of the Rocket X company. However, keeping track of so many different brands is overwhelming, so LeoVegas initiated the integration of all 12 brands on its platform.
From now on, all brands of LeoVegas will function on the same platform, enabling scalability, flexibility, and productivity.
In the first quarter of 2020, LeoVegas initiated the migration of all 12 brands that the company operates in the UK. The brands were to transfer to LeoVegas’ proprietary technology platform.
The result of the initiative is that now all those brands run on the same platform. In other words, they are all under the same roof. This migration helped boost business and increased efficiency. By bringing them all on the same platform, LeoVegas ensured an increase in productivity and focus of the business. All brands now use the Group’s economies of scale in technology, product and organization. The company believes this will boost customer satisfaction, as well.
Given that they all now work on the same platform, players have expanded game offering, payment options and faster functionality.
The decision to migrate all 12 brands to a single platform was not taken lightly. LeoVegas Group had a lot of items to consider before the initiation of the project.
However, as one of the main reasons for the move, LeoVegas lists the UKGC changes. The British regulator introduced strict measures to combat harmful operations and reduce risks. Higher taxes for gambling and rigid guidelines that stretch across several business aspects affect everybody.
Hence, LeoVegas wanted to both protect the business and optimize the company. All brands on the platform can be considered as one massive joint offer. The gaming content, together with payment options, offer a more extensive choice than before.
The Group CEO Gustaf Hagman described this migration as a milestone for the entire company.
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